WE TEACH home service pros HOW TO
Make the Phone Ring on Demand.
Without an Agency.
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Every Trade.
about
WHAT WE DO.
We teach licensed Home Service Heroes how to build the operator-level marketing system that brings leads in and turns them into paid jobs. The kind agencies refuse to build for you.
Because the second you own this system, their retainer is dead – forever.
For: Plumbers. HVAC Techs. Electricians. Roofers. Landscapers. Trades Pros.
scars from the trenches
WHY WE DO IT.
Three generations of Home Service Heroes in our families. The same story taught us the hard way. Bankrupt. Homeless. Families split for decades.
We fought back. We flipped the script. We built and battle-tested the system that actually works.
Because it’s always the same story: You paid the retainer. The phone didn’t ring. They blamed the “algorithm” or some BS. You got smart and canceled.
Six months later, you need the phone to ring. Groundhog Day.
We built a better way. Now we teach Heroes like you how to skip what nearly took us out.
That’s why we show you exactly how to build the system. Not a service you rent. Not a retainer you regret. Something you own. Something you control – permanently.
SECRET SAUCE
HOW WE DO IT.
Three engines run the system.
01. THE FOUNDATION ENGINE: Know your numbers. Know who actually buys from you and kick the tire-kickers to the curb. Look like a million bucks so you can charge like it. A web presence built to book jobs.
02. THE ACQUISITION ENGINE: Show up first on Google when someone needs you for free. Run ads that actually pay back. Stay top of mind so your face is in their head before their water heater dies.
03. THE RETENTION ENGINE: Stop ghosting customers after the job. Wake up the ones who forgot you. Turn one happy customer into three. Keep ’em coming back with maintenance programs.
You run it daily. We just teach the moves. Phone rings. Trucks roll. You get paid. You control your growth.
Heroes In Their Own Words
Watch The Phone Start Ringing.
HERO 01
“Mia helped me get past the mindset crap that was holding me back. She’s like a doctor for your business. Don’t miss the chance.”
Eric Talman
Florida
HERO 02
“If you want to scale to a level you never thought possible, get with Mia. Her mentoring is second to none.”
mike kett
California
HERO 03
“I was drowning. Mia helped me focus and dial in. Now I’m working less and making more money.”
paige brown
Virginia
HERO 04
“We went from the least popular kid at school to the most popular guy in school. Everybody wants us now.”
tony russo
Ohio
HERO 05
“More confidence. More skills. Real results. Mia holds your hand step by step. You won’t find a better mentor.”
Tom jeon
Washington
DONE-WITH-YOU COACHING
HOW TO MAKE THE PHONE RING ON DEMAND
WITHOUT FIGURING IT OUT ALONE
We hand you the same playbook that’s already generated $63M for 200+ Heroes. We walk you through it. We stand in the trenches while you build.
You own every system. Every asset. Every dollar it brings in. Forever.
THE SYSTEM
A revenue machine you own forever. Built for your trade, your market, your numbers. Phone rings when YOU say so.
THE PLAYBOOK
The same one that’s already generated $63M for 200+ Heroes across 50 states and 21 trades. Battle-tested. Not theory.
THE AUDIT
Call one. We rip apart your numbers and build the roadmap. Your trade. Your market. Your fix list.
THE PARTNERSHIP
We build it WITH you. Never instead of you. You own every system, every asset, end to end.
THE SUPPORT
1:1 coaching calls. Mia AI access. Your accountability pod. Live group calls. You’re never building alone.
THE GUARANTEE
Two coaching calls in, you see measurable progress or we refund every dime. We don’t waste your time.
SKIP THE TRIAL AND ERROR.
BOOK YOUR FREE 30-MIN STRATEGY CALL
WE’LL DIAGNOSE THE BREAK. NO PITCH. NO PRESSURE.
THE FAST TRACK IN ACTION
MEET BRUNO.
8 years in pressure washing. 4 years stuck. Same revenue. Same 70-hour weeks. Same agencies overpromising and underdelivering. Then Bruno took one call with us. 60 days later, his revenue doubled. 8 months later, he’d added a million. Today he runs 15 guys and a 40-hour week.
BRUNO’S ONE PIECE OF ADVICE:
“If I could go back and tell myself one thing? Just take the call. It’ll change everything.”
BRUNO ARAMAYO – LAWN CARE & PRESSURE WASHING – FL
THE $7 PLAYBOOK
just make the
phone ring.
Take control of your leads, your revenue, and your life. The system behind $63M+ in Home Service Hero profit.
264 pages. Mia’s down-in-the-trenches blueprint, built over 20 years and millions in testing. Quick wins you can run this week. The three engines that power the whole system. Three free bonuses included: the Slow Season Survival Plan, the Perfect CSR Script, and a 1:1 strategy call.
DIY THE WHOLE SYSTEM with the course
the On-Demand Revenue Engine.
Every framework from the book, broken into click-by-click video you can actually run (without tech skills or becoming a marketer).
For Heroes who want to build the whole system themselves, fast, without coaching prices. Step-by-step. Module by module. Built for execution, not consumption.
01. |
13 modules. 76+ videos. Every system in execution-ready format |
02. |
All three engines: Foundation, Acquisition, Retention. Plus Wave 2 advanced playbooks. |
03. |
Mia AI access included. 24/7 coaching trained on your industry. |
04. |
The Template Vault: emails, ads, landing pages, scripts, budget calculators. |
05. |
7-day free trial. Cancel anytime if it’s not for you. |
5-STARS. EARNED.
BUILT FROM THE INSIDE OUT
two founders. one power couple.
Two voices. One mission. Different paths in the trades. Same fight for the Home Service Heroes. Together they make the phone ring for Home Service Heroes because they lived the cost of the phone NOT ringing…
Mia shark
FOUNDER, AUTHOR, teacher
My father suddenly inherited it and had no idea how to keep the phone ringing.
Within two years, it was gone. All of it. I was sixteen and homeless.
I know the real cost of the phone not ringing… It’s the reason this system exists.
You’re probably not losing your family business this week. But I’ll bet you know the feeling. The slow season that never ends. The agency that took your money and disappeared. The quiet phone that makes you question everything you built.
I wrote the playbook to fix it. The system has generated over $63 million for Home Service Heroes fighting the exact same fight.
It starts with a $7 book. Grab it HERE.
Alex Werninck
CO-FOUNDER & HEAD OF STRATEGY
My grandfather owned a lumber yard. My dad was in flooring, working hard every day and still not making enough to feed four kids.
I started a landscaping business before I had my driver’s license.
Three generations deep in the trades. This isn’t a niche I picked. It’s where I come from.
I’ve watched what happens when good tradespeople don’t have the marketing system to match their skill. The work ethic is there. The craftsmanship is there. The phone just doesn’t ring the way it should.
That’s who I talk to every single day. Home Service Heroes who are excellent at their trade, fighting a problem nobody ever taught them to solve.
We get on a call. We find the two or three things that matter most for your specific business. You leave with a real plan.
No pitch. No pressure. Just a clear next step. Jump on a call with me.
BOOK MIA ON YOUR SHOW.
Mia helps Home Service Heroes take back control of their growth. Real frameworks. Hard-earned stories. Straight talk that doesn’t waste anyone’s time. Your audience walks away clearer, calmer, and ready to build a business that runs on their terms.
ON THE MIC
BOOK MIA
ON YOUR SHOW.
Mia talks like she works. Fast, blunt, and built for owners who are done guessing. Put her on your show and your audience walks away with a clear view of what actually grows a home service business, and what they can start building themselves this week.
Why feast or famine is a symptom, not a season.
The bucket with holes: why pouring more money into marketing won’t fix what’s broken underneath.
The slow season myth and how to kill it permanently.
Losing a family’s legacy business and clawing it back two decades later.
What every Home Service Hero gets wrong about marketing (and how to fix it in a weekend).
ON THE STAGE
BOOK MIA
ON YOUR STAGE.
Mia doesn’t lecture. She lights a fire. Equal parts war stories, dead-simple frameworks, and unfiltered honesty about the system every home service business needs and why almost nobody has it. Audiences leave with a plan they can run Monday morning.
The 90-Day Phone Ringing Blueprint: how Home Service Heroes flip feast or famine in one quarter.
The growth system nobody builds for you (and how to install it yourself).
Why your “best month ever” is actually a warning sign.
The three engines every home service business runs on (most owners are only firing one).
The 60-hour workweek prison: how to engineer your way out without selling.
you ask? we answer.
Q1: What's the difference between the book, the course, and the coaching? Which one do I actually need?
The book is the whole blueprint. $7. Every system, every engine, every framework we’ve used to generate $63M for Home Service Heroes. Start there. It comes with a free strategy call, so you don’t have to figure out the next step alone. If you want to build the whole system yourself, step by step, on your own timeline, the On-Demand Revenue Engine course is built for that. If you want us in the trenches with you while you build, that’s coaching. Most Heroes grab the book, take the call, and know exactly which door to walk through from there.
Q2: Is the strategy call actually free? What happens on that call - is it a sales pitch?
It’s completely and totally free.
Here’s what actually happens on the call. Alex gets on with you, digs into your numbers, and identifies exactly where the break is. You walk away with a clear picture of what’s costing you calls and a specific fix list for your trade, your market, your situation. That part’s yours no matter what.
From there, if coaching is the right next move, we’ll say so. If the course is the better fit, we’ll say that. And if the honest answer is that you need to go back through the book first and come back when you’re ready, we’ll tell you that too. We’re genuinely good with all of it. Book the call to find out where your break is. That’s the whole point.
Q3: I've hired agencies before. I've tried marketing before. How is this any different?
Most Heroes who come to us haven’t done zero marketing. They’ve done pieces of marketing. A Google Ads guy. An SEO retainer. Enough content floating around online to feel like progress but never enough to close the loop. That’s not a gap in your hustle. That’s how most of that information is designed. Just enough to keep you searching. Never enough to make you stop.
What you’ve never had is one complete, cohesive system. Three engines that connect and compound. A blueprint where nothing’s missing and every piece builds on the last. We teach you how to build it. You own every piece of it. We’re not competing with your last agency. We’re giving you what they never did – and it’s yours, you own it – permanently.
Q4: I'm not a tech person. Can I actually build this myself?
Yes. The course is click-by-click video, built for owners who are excellent at their trade and have zero interest in becoming a marketer. If you can run a service call and send a text, you can build this. We wrote the book the same way. No jargon. No fluff. Just the moves, in order.
Q5: Does this work for my trade specifically?
HVAC, plumbing, electrical, roofing, landscaping, pressure washing, contractors, handymen, all home service pros. 200+ Heroes across all 50 states and 21 trades have run this system. The three engines don’t change. How you apply them to your trade, your market, and your numbers does. That’s exactly what the book, the course, and the coaching walk you through.
Q6: What if I buy the book and it just doesn't work for my market?
But here’s the real answer. Every market has people whose heat goes out, pipes burst, and roofs leak. The system teaches you how to be the one they call when it happens. Grab the book, take the free strategy call that comes with it, and if you don’t walk away with at least one thing you can run this week, we’d genuinely be surprised.